5800 Harold is located on the former site of a building made famous by the film Pulp Fiction, destroyed by an earthquake in 1994. It is ideally located in the heart of West Hollywood's next big gentrification hotspot. The corner building affords extensive views of the Hollywood Hills to the north, and of the downtown Los Angeles skyline to the south-east. The 5800 Harold landscape is marked by urban art, a key phenomenon that played an important role in shaping the city. This project establishes a connection with the Montreal arts scene through its exhibition of a 50 ft. installation by Montreal artist Kevin Ledo in the building's lobby.