In 2007 we developed the Atelier concept, marking a step-change in the role and cultural resonance of the Originals retail experience. This time around we needed to outdo ourselves with a new flagship concept store in three very different cultural hotspots: Berlin, London and Shanghai. The NBHD (neighborhood) concept captures the raw energy of the street, uniquely incorporating the spirit of each city. Local artists and influencers gave each store undeniable authenticity, transforming the stores into local culture epicenters. The stores also double as exhibitions spaces to support local creatives.
CLIENT : adidas
CATEGORY : Retail
SPAN : +/- 2,000 sq. ft.
LOCATION : Berlin, London, Shanghai, Seoul, Bogotá, Hong Kong, New York and other cities
DATE : 2014