The concept positions JLL as a global expert centralized in a main pavilion. The strategic positioning of the JLL pavilion in the centre of the space acts as a brain that connects the global commercial real estate knowledge to local expertise. Upon entrance, the pavilion is angled for maximum impact by providing a perspective view of the city from a great height. Then, proceeding further into the space, more of Montreal’s iconic landmarks are revealed, thus reinforcing the link between JLL and the community. The transparency of the environment emphasizes the connection with the urban surroundings while representing the JLL's values.